PRIVACY POLICY

Last updated: 30 October 2026

1. Data Controller

This Privacy Policy describes how personal data is collected and processed when users visit the website https://www.metatrendmilano.com/.

The Data Controller is:

Meta Trend Milano S.R.L.S.

Registered office: Via dei Musei 50, 25121 Brescia (BS), Italy

VAT Number: 04822710986

Email: contactmetatrend@gmail.com

Hereinafter referred to as the "Data Controller".

The Data Controller processes personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), Italian Legislative Decree No. 196/2003, as amended, and other applicable data protection legislation.

2. Types of Personal Data Processed

The website is primarily intended to provide information about Meta Trend Milano, its activities, collections, trend books, research and services.

The website does not currently provide user registration, online purchases, newsletter subscriptions or contact forms.

However, the following categories of personal data may be processed.

2.1 Browsing Data

During normal operation, the IT systems and software procedures used to operate the website may collect certain personal data.

This information may include:

IP addresses;
Browser type and version;
Operating system and device information;
Date and time of access;
Pages visited;
Referring URLs;
Technical access logs;
Other technical information relating to website navigation.

Such information is collected to ensure the proper functioning, security and maintenance of the website.

2.2 Data Voluntarily Provided by Users

Users may voluntarily contact Meta Trend Milano through the email address made available by the Data Controller.

In such cases, the personal data provided by the user, including their email address, name and the content of the communication, may be processed in order to respond to the request.

Providing such information is voluntary.

2.3 Cookie and Similar Technologies Data

The website uses technical cookies and similar technologies necessary for its operation and security.

Further information is available in the dedicated Cookie Policy.

3. Purposes and Legal Bases of Processing

Personal data is processed for the following purposes:

A. Website operation and maintenance

To ensure the correct display, functionality and accessibility of the website.

Legal basis: legitimate interest of the Data Controller pursuant to Article 6(1)(f) GDPR.

B. Website security and protection

To detect technical problems, prevent fraudulent activities, protect the website against cyberattacks and ensure the security of its infrastructure.

Legal basis: legitimate interest of the Data Controller pursuant to Article 6(1)(f) GDPR.

C. Responding to voluntary communications

To respond to inquiries or requests voluntarily submitted by users via email.

Legal basis: Article 6(1)(b) GDPR where the communication concerns pre-contractual measures requested by the user, or Article 6(1)(f) GDPR where applicable.

D. Compliance with legal obligations

To comply with obligations imposed by applicable laws and regulations.

Legal basis: Article 6(1)(c) GDPR.

E. Cookie management

To store and manage users' cookie preferences and consent choices where applicable.

Legal basis: applicable legal requirements and, for non-essential cookies, the user's consent pursuant to Article 6(1)(a) GDPR.

4. Methods of Processing

Personal data is processed using electronic and digital tools, in accordance with the principles of lawfulness, fairness, transparency, data minimisation and confidentiality.

Appropriate technical and organisational security measures are adopted to protect personal data against unauthorised access, loss, alteration, disclosure or destruction.

Access to personal data is restricted to authorised persons and service providers where necessary for the operation of the website.

5. Data Storage and Retention

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected.

In particular:

Technical browsing and security logs are intended to be retained for a period of up to 6 months, unless a longer period is necessary to investigate security incidents, comply with legal obligations or establish, exercise or defend legal claims.
Personal data contained in voluntary email communications is retained for the time necessary to manage the request and, as a general guideline, for up to 12 months after the last relevant communication, unless a longer retention period is justified by legal obligations or the protection of legal rights.
Cookie-related information is retained according to the duration of the relevant cookies and the applicable consent-management settings.

Once the relevant retention periods have expired, personal data will be deleted or anonymised, where technically and legally possible.

6. Data Recipients and Service Providers

Personal data may be disclosed, where necessary, to the following categories of recipients:

Website hosting and infrastructure providers;
Wix.com Ltd. and its affiliated companies, for website hosting, technical infrastructure, security and platform services;
IT and technical service providers;
Email service providers, where necessary to manage communications;
Public authorities and competent institutions where required by law.

Such recipients may act as independent Data Controllers or Data Processors, depending on the nature of the services provided.

The Data Controller does not sell users' personal data to third parties.

7. Website Platform – Wix

This website is created and hosted using the Wix platform.

Wix may process certain technical and browsing information on behalf of the Data Controller to provide hosting, website functionality, security and infrastructure services.

Wix may process personal data through its affiliated companies and service providers in different countries.

Further information about Wix's privacy practices is available at:

https://www.wix.com/about/privacy

Wix's Data Processing Agreement is available through its official website and documentation.

8. International Data Transfers

The use of Wix and other technical service providers may involve the transfer or processing of personal data outside the European Economic Area (EEA).

Where such transfers take place, they must be carried out in accordance with applicable GDPR requirements.

Depending on the destination, appropriate safeguards may include:

European Commission adequacy decisions;
Standard Contractual Clauses approved by the European Commission;
Additional technical and organisational safeguards where required.

Users may request further information about applicable safeguards by contacting the Data Controller.

9. Cookies and Tracking Technologies

The website uses technical cookies and similar technologies required for its operation and security.

At present, the website does not intentionally use advertising pixels, behavioural profiling tools, Google Analytics or newsletter tracking systems.

A cookie consent banner provided by Wix is displayed to inform users and manage their preferences.

For further information about the cookies used, their purposes and duration, please refer to the Cookie Policy.

10. Data Subject Rights

Under Articles 15–22 of the GDPR, users may exercise the following rights, where applicable:

Right of access to their personal data;
Right to rectification of inaccurate or incomplete data;
Right to erasure of personal data;
Right to restriction of processing;
Right to data portability, where applicable;
Right to object to processing based on legitimate interests;
Right to withdraw consent at any time, where processing is based on consent.

The withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

To exercise these rights, users may contact:

contactmetatrend@gmail.com

Requests will be handled within the time limits established by applicable legislation.

11. Right to Lodge a Complaint

Users who believe that their personal data has been processed unlawfully may lodge a complaint with the competent supervisory authority.

In Italy, the competent authority is:

Italian Data Protection Authority (Garante per la protezione dei dati personali)

Website: https://www.garanteprivacy.it/

Users may also contact the supervisory authority of their habitual residence, place of work or place of the alleged infringement, where applicable.

12. Automated Decision-Making

The Data Controller does not carry out automated decision-making or profiling producing legal effects or similarly significant effects on users through this website.

13. Changes to This Privacy Policy

The Data Controller reserves the right to update this Privacy Policy whenever necessary, for example following changes to the website, the services offered or applicable legislation.

Any updates will be published on this page, together with the date of the latest revision.

Users are encouraged to review this page periodically.

14. Contact Information

For any questions or requests concerning this Privacy Policy or the processing of personal data, please contact:

Meta Trend Milano S.R.L.S.

Via dei Musei 50, 25121 Brescia (BS), Italy

VAT Number: 04822710986

Email: contactmetatrend@gmail.com